Privacy notice

Last updated: 14 October 2026 (draft for legal review)

Who we are

Hooke Labs registered company name and number ("we") is the data controller under Thailand's Personal Data Protection Act B.E. 2562 (2019) ("PDPA") for the data described in this notice.

Address: registered address
Privacy contact: privacy@hookelabs.io
Data protection officer: whether one must be appointed

What we collect

Contributors (people who wear the camera while they work): name and phone or other contact; bank details for payment; signed consent form and contributor code; head-camera video showing hands, arms, tools and the work area, which may include audio; sensor data (gyroscope and accelerometer), 21-point hand pose and transcripts of narration. We do not collect national ID numbers. whether withholding tax requires a taxpayer ID

People who appear by chance (customers, passers-by): images or sound that may be caught on video. We blur faces and remove conversations before the footage is used or delivered.

People who contact us: name, work email, company, role and what you send us through the sample request form or by email, and the details you give when you book a demo.

Why we use it

• To build datasets for training and evaluating AI and robot systems
• To license those datasets commercially to other companies
• To pay contributors
• To answer questions, sample requests and business enquiries
• To meet legal duties such as tax and accounting

Legal basis

• Consent for recording and using contributor data, including commercial licensing and transfer outside Thailand
• Contract for paying contributors
• Legitimate interests for people who appear by chance, limited by in-shop notices, face blurring and removal of conversations, and for replying to business enquiries
• Legal obligation for tax and accounting records

confirm each basis, and whether video or audio counts as biometric data under Section 26

Sharing and transfer outside Thailand

We do not sell anyone's contact details. We share blurred, audio-cleaned video datasets, with contributors identified only by code, with companies licensed to use them ("licensees"), which may be in the United States, Europe, China or elsewhere. Our contracts require licensees to:

• use the data only to train and evaluate AI and robot systems
• make no attempt to identify anyone in the data
• make no digital replica of any contributor
• keep the data secure, and delete or replace files when we notify them under the contract

We also use service providers such as cloud storage, data quality reviewers and payment services, under contracts that limit them to acting on our instructions.

safeguards for cross-border transfer under Sections 28 and 29 and the related committee notifications

This website

This website is hosted by Vercel. Messages sent through the sample request form are delivered to our inbox by Resend. Demo bookings are handled by Calendly, which sets its own cookies only when you open the booking window. We do not use advertising or analytics cookies on this site. These providers may process data outside Thailand.

Retention and security

• Raw video before blurring: kept for period, then deleted
• Delivered datasets and consent forms: kept while the dataset is licensed and for period after, to prove provenance
• Contact emails and form messages: kept for period

Stored data is encrypted, access is limited to people who need it, and the table linking codes to real names is kept apart from the datasets.

Your rights

Under the PDPA you can ask us to give you access to and a copy of your data, correct it, delete or anonymise it, restrict its use, or send it to you or another controller. You can object to how we use it, withdraw consent, and complain to the Personal Data Protection Committee (PDPC). Send requests to privacy@hookelabs.io. We reply within 30 days. confirm response time

If you were a customer and may appear in a video

Email privacy@hookelabs.io or LINE with the shop name, the date, roughly when you were there and anything that helps us find you, such as the colour of your shirt. We will delete or blur that part before delivery. If it has already been delivered, we send licensees a corrected file and require them to delete the old one under our contract. You do not need to give us an ID number.

Withdrawing consent as a contributor

You can withdraw consent at any time, at no cost, by telling our coordinator or emailing privacy@hookelabs.io. We then stop recording you, leave your video out of future deliveries and delete video that has not been delivered.

Limits you should know about:

• Withdrawal does not affect what was lawfully done before it.
• Video already delivered and used to train a model may not be removable from that model. We tell licensees to stop using and delete your files from then on, as far as the contract allows. confirm contract scope
• Payments already made do not have to be returned. confirm policy

Changes to this notice

We may update this notice and will change the "Last updated" date at the top. If a change is significant, we will tell contributors directly.